Anheuser-Busch: Beer Minder

concepting, experiential, Project Management, production

The Beer Minder was created as a prototype for Anheuser-Busch with the ultimate goal of tracking beer inventory. It uses light and temperature sensors to keep tabs on every beer can or bottle in your fridge. I helped concept, project manage and ultimately deliver the concept to InBev. 

The Beer Minder rack syncs with the associated app via wifi. The app gives you a dashboard overview of your beer stock and status and other conditions within your refrigerator. Push notifications from the Beer Minder app can let you know when your beer is ready to drink (fridge door has been open for too long), and even sync up with your social calendar to remind you to get more beer for special occasions.

Not only does the app track your beer, it also gives you access to beer delivery through Drizly and Instacart. Using the add beer button you can instantly request a 6, 12 or 18 pack to be delivered straight to your door so you never have to leave the house.